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sipka   Market monitoring and customer behaviour research – what information is monitored on behalf of our customers?

  • Information on the placement of your own products within the selling space
  • Information on the placement of competitors’ products within the selling space
  • Selling prices of your own goods
  • Selling prices of competitors’ goods
  • Customers’ attitudes and opinions on your goods directly at the point of sale

sipka   How and where will we obtain information?

  • Within the framework of the implementation of tasting and animation projects
  • Within the framework of the implementation of merchandising projects
  • From the whole territory of the Czech Republic and Slovakia

sipka   Project implementation steps

  • Setting the goals of monitoring or research
  • Determination of the optimum method of collecting data
  • Preparation of the project scenario
  • Compilation of questionnaires and processing methods
  • Interrogators’ training
  • Processing of outputs

 

 

 
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